Design concepts for ihadro.org
Staying true to the original logo, colors and concept from the start of the Rescue was extremely important. We should never forget the hard fought journey where IHADRO has come from or where we are going. I Have a Dream Rescue Organization has set its course as a serious dog rescue and it is gaining statewide and national recognition. In keeping with the high standards, the serious mission as well as the past I felt it was important to create a Brand Identity that spoke to the rescue, the dogs and the new owners.
Colors that resemble dogs, fonts that are readable and mature, and a spunky logo that could stand with or without type to become recognized as an icon in the world of dog rescue. A rescue that not only has a dream but fulfills their dreams, goals, and standards for dog rescue.
Meet DRO. DRO is the 'mascot', logo, icon for IHADRO. He represents all good things about dog rescue. Every happy ending, every survivor, every foster, and every worker involved with IHADRO is woven into his face.
The color 'bo' blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. all things that IHADRO and our dogs are. bo blue also represents heaven for the dogs we fought for and remember.
The three paws on this version represent the three women who started IHADRO. As stated above remembering the past allows us to move forward with the future. The previous logo examples carry a single paw which is a take from the original logo design.
edgy, fun logos
The idea with the shapes and the patterns is to give the feeling of dog toys & supplies.
The textures, and patterns in these logos can be used as secondary graphics to support printed items, social media, and material goods.
These logo/icons could be used for events involving children, families, etc.
white & black are a given
However the shades of brindle brown are used primarily on DRO.
Note: each font comes with various weights not just black.
I also introduced a more whimsical font to bring out the playfulness of DRO/dogs. ;-)
examples of the brand in action
A society6 storefront has been created to show IHADRO printed materials mockups. Visit here.
- website updated ASAP. review Squarespace as an option
- print materials: business cards, invoices, adoption papers, rescue stickers
- social media (you tube, twitter, snapchat, etc)
- all photos from Renee automatically posted to IHADRO instagram.
- all social media branded and consist and hashtags
- all events branded the same