Design concepts for ihadro.org

Staying true to the original logo, colors and concept from the start of the Rescue was extremely important. We should never forget the hard fought journey where IHADRO has come from or where we are going. I Have a Dream Rescue Organization has set its course as a serious dog rescue and it is gaining statewide and national recognition. In keeping with the high standards, the serious mission as well as the past I felt it was important to create a Brand Identity that spoke to the rescue, the dogs and the new owners. 

Colors that resemble dogs, fonts that are readable and mature, and a spunky logo that could stand with or without type to become recognized as an icon in the world of dog rescue. A rescue that not only has a dream but fulfills their dreams, goals, and standards for dog rescue. 


inspiration

cop_dog_rescuse.png
IHADRO_original_logo.png
misti.png

logos

Logo 1

Meet DRO. DRO is the 'mascot', logo, icon for IHADRO. He represents all good things about dog rescue. Every happy ending, every survivor, every foster, and every worker involved with IHADRO is woven into his face. 

Logo 2

The color 'bo' blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. all things that IHADRO and our dogs are. bo blue also represents  heaven for the dogs we fought for and remember.

Logo 3

The three paws on this version represent the three women who started IHADRO. As stated above remembering the past allows us to move forward with the future. The previous logo examples carry a single paw which is a take from the original logo design.

 

edgy, fun logos

The idea with the shapes and the patterns is to give the feeling of dog toys & supplies.
The textures, and patterns in these logos can be used as secondary graphics to support printed items, social media, and material goods.
These logo/icons could be used for events involving children, families, etc.


primary colors

white & black are a given

Brindle Brown Pantone: 440 c: 62 m:66 y:65 k:62 #382d2b

Brindle Brown
Pantone: 440
c: 62 m:66 y:65 k:62
#382d2b

Isabella Gold Pantone: 131 c: 17 m:49 y:100 k:2 #683919

Isabella Gold
Pantone: 131
c: 17 m:49 y:100 k:2
#683919

Bo Blue Pantone: 633 c: 100 m:42 y:28 k:5 #007599

Bo Blue
Pantone: 633
c: 100 m:42 y:28 k:5
#007599

Rusty Red Pantone: 1545 c: 38 m:66 y:97 k:46 #d18c2a

Rusty Red
Pantone: 1545
c: 38 m:66 y:97 k:46
#d18c2a

secondary colors

However the shades of brindle brown are used primarily on DRO.

Rusty Red %50 #97856d

Rusty Red %50
#97856d

Brindle Brown %75 #5b504d

Brindle Brown %75
#5b504d

Bridal Brown %50 #857679

Bridal Brown %50
#857679

Brindle Brown %25 b9b2b0

Brindle Brown %25
b9b2b0


fonts

Note: each font comes with various weights not just black.
I also introduced a more whimsical font to bring out the playfulness of DRO/dogs. ;-)

IHADRO_font_acumin.png
IHADRO_font_Reklame script.png

support graphics

small repeating dots.
note they are used in solid isabella gold on the edgy, fun logos.

the IHADRO paw colored with bo blue

accent shapes

accent shapes

double circles are the base for all the logos. could be used as accent shapes.

double circles are the base for all the logos. could be used as accent shapes.

 
social media icons.png
 

examples of the brand in action

A society6 storefront has been created to show IHADRO printed materials mockups. Visit here.


future ideas

  • website updated ASAP. review Squarespace as an option
  • print materials: business cards, invoices, adoption papers, rescue stickers
  • social media (you tube, twitter, snapchat, etc) 
  • all photos from Renee automatically posted to IHADRO instagram.
  • all social media branded and consist and hashtags
  • all events branded the same